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Consumers’ willingness to disclose their personal data in e-commerce: A reciprocity-based social exchange perspective

author
Degutis, Mindaugas
Urbonavičius, Sigitas
Hollebeek, Linda Desiree
Anselmsson, Johan
statement of authorship
Mindaugas Degutis, Sigitas Urbonavičius, Linda D. Hollebeek, Johan Anselmsson
source
publisher
journal volume number month
vol. 74
year of publication
pages
art. 103385
url
ISSN
0969-6989
scientific publication
teaduspublikatsioon
language
inglise
subject term
keyword
personal data disclosure
store trust
consumer-perceived power
e-commerce
Degutis, M., Urbonavičius, S., Hollebeek, L. D., Anselmsson, J. Consumers’ willingness to disclose their personal data in e-commerce: A reciprocity-based social exchange perspective // Journal of retailing and consumer services (2023) vol. 74, art. 103385. https://doi.org/10.1016/j.jretconser.2023.103385