Engaging with (vs. avoiding) personalized advertising on social media
author
Loureiro, Sandra Maria Correia
Ruivo, Luis
Guerreiro, Joao
statement of authorship
Sandra Maria Correia Loureiro, Linda Hollebeek, Raouf Ahmad Rather, Luis Ruivo, Kristel Kaljund & João Guerreiro
source
Journal of marketing communications
publisher
year of publication
ISSN
1466-4445
scientific publication
teaduspublikatsioon
language
inglise
subject term
keyword
personalized advertising
perceived personalization
information control
privacy concerns
advertising avoidance
TTÜ department
Loureiro, S. M. C., Hollebeek, L., Rather, R. A., Ruivo, L., Kaljund, K., Guerreiro, J. Engaging with (vs. avoiding) personalized advertising on social media // Journal of marketing communications (2023)