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journal article
Engaging with (vs. avoiding) personalized advertising on social media
Loureiro, Sandra Maria Correia
;
Hollebeek, Linda Desiree
;
Rather, Raouf Ahmad
;
Ruivo, Luis
;
Kaljund, Kristel
;
Guerreiro, Joao
Journal of marketing communications
2023
https://doi.org/10.1080/13527266.2023.2289044
journal article
2
journal article EST
/
journal article ENG
The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities
Kaur, Harsandaldeep
;
Paruthi, Mandakini
;
Islam, Jamid Ul
;
Hollebeek, Linda Desiree
Telematics and informatics
2020
/
art. 101321, 11 p. . ill
https://doi.org/10.1016/j.tele.2019.101321
Journal metrics at Scopus
Article at Scopus
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Article at WOS
journal article EST
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journal article ENG
Number of records 2, displaying
1 - 2
keyword
82
1.
consumer brand engagement
2.
Brand engagement
3.
customer brand engagement
4.
consumer-brand relationship
5.
consumer engagement
6.
consumer engagement (CE)
7.
brand
8.
brand attachment
9.
brand avoidance
10.
brand betrayal
11.
Brand commitment
12.
brand community identification
13.
brand equity
14.
brand evangelism
15.
brand experience
16.
brand identity
17.
brand inauthenticity
18.
brand love
19.
brand loyalty
20.
brand origin identification
21.
brand relationship quality
22.
Brand trust
23.
cocreated brand value
24.
customer-based brand equity
25.
Human-brand based marketing
26.
intra brand competition
27.
knowledge of brand origins
28.
memorable brand experience
29.
virtual brand community
30.
actor engagement
31.
automatic clutch engagement
32.
civic engagement
33.
clutch engagement
34.
customer engagement
35.
customer engagement (behavior)
36.
customer engagement (CE)
37.
customer engagement scale
38.
customer engagement value
39.
engagement
40.
engagement in study
41.
motivation and engagement
42.
R&D engagement
43.
societal engagement
44.
stakeholder engagement
45.
work engagement
46.
consumer
47.
Consumer prices
48.
Consumer age
49.
Consumer attitude
50.
Consumer attitudes
51.
consumer behavior
52.
consumer behaviour
53.
consumer centred legal drafting
54.
consumer choice
55.
consumer citizenship
56.
Consumer comfort
57.
consumer credit
58.
Consumer Culture Theory
59.
consumer decision-making
60.
consumer demand
61.
consumer digital cocreated value
62.
consumer ethnocentrism
63.
consumer expectations
64.
consumer experience
65.
consumer inertia
66.
consumer insolvency
67.
consumer intentions
68.
consumer journey
69.
consumer load
70.
consumer load patterns
71.
consumer loans
72.
consumer online behavior
73.
consumer power system
74.
consumer preference
75.
consumer protection
76.
consumer-oriented demand side management
77.
consumer-perceived power
78.
Consumer-perceived value (CPV)
79.
direct-to-consumer genetic tests
80.
postconsumer textile waste
81.
post-consumer textile wastes
82.
price indices (consumer, producer, construction, import and export price indices)
author
1
1.
Brand, Ruth
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