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consumer brand engagement (keyword)

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journal article EST / journal article ENG

Engaging with (vs. avoiding) personalized advertising on social mediaLoureiro, Sandra Maria Correia; Hollebeek, Linda Desiree; Rather, Raouf Ahmad; Ruivo, Luis; Kaljund, Kristel; Guerreiro, JoaoJournal of marketing communications2025 / p. 764-785 https://doi.org/10.1080/13527266.2023.2289044 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

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How corporate sociopolitical activism in brand communication shapes brand engagement and consumer-based brand equity: the roles of moral intensity, business relatedness, and need for cognitionDas, Manish; Lim, Weng Marc; Hollebeek, Linda Desiree; Verma, Aastha; Majumder, Saurav; Sreen, Naman; Saha, RaiswaInternational journal of advertising2026 / 44 p https://doi.org/10.1080/02650487.2026.2679379

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The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communitiesKaur, Harsandaldeep; Paruthi, Mandakini; Islam, Jamid Ul; Hollebeek, Linda DesireeTelematics and informatics2020 / art. 101321, 11 p. . ill https://doi.org/10.1016/j.tele.2019.101321 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

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Number of records 3, displaying 1 - 3

1. consumer brand engagement
2. Brand engagement
3. customer brand engagement
4. consumer-based brand equity
5. consumer-brand relationship
6. consumer engagement (CE)
7. brand
8. brand attachment
9. brand avoidance
10. brand betrayal
11. Brand commitment
12. brand communication
13. brand community identification
14. brand competence
15. brand equity
16. brand evangelism
17. brand experience
18. brand identification
19. brand identity
20. brand inauthenticity
21. brand love
22. brand loyalty
23. brand management
24. brand origin identification
25. brand prestige
26. brand relationship quality
27. Brand trust
28. brand warmth
29. cocreated brand value
30. customer-based brand equity
31. human-brand based marketing
32. intra brand competition
33. knowledge of brand origins
34. memorable brand experience
35. virtual brand community
36. active learning and engagement
37. actor engagement
38. affective engagement
39. automatic clutch engagement
40. civic engagement
41. clutch engagement
42. content engagement
43. customer engagement
44. customer engagement (behavior)
45. customer engagement (CE)
46. customer engagement marketing
47. customer engagement scale
48. customer engagement value
49. employee work engagement
50. engagement
51. engagement in study
52. influencer engagement
53. meaningful stakeholder engagement
54. motivation and engagement
55. R&D engagement
56. responsible stakeholder engagement marketing (RSEM)
57. societal engagement
58. stakeholder engagement
59. stakeholder engagement (SE)
60. Stakeholders' Blockchain Engagement
61. student engagement
62. travel engagement
63. virtual engagement
64. visitor engagement
65. work engagement
66. consumer
67. Consumer prices
68. Consumer age
69. consumer animosity
70. Consumer attitude
71. Consumer attitudes
72. consumer behavior
73. consumer behaviour
74. consumer centred legal drafting
75. consumer choice
76. consumer citizenship
77. Consumer comfort
78. consumer credit
79. consumer culture theory
80. consumer decision-making
81. consumer demand
82. consumer digital cocreated value
83. consumer electronics
84. consumer ethnocentrism
85. consumer expectations
86. consumer experience
87. consumer inertia
88. consumer insolvency
89. consumer intentions
90. consumer journey
91. consumer load
92. consumer load patterns
93. consumer loans
94. consumer online behavior
95. Consumer perception
96. consumer power system
97. consumer preference
98. consumer preference study
99. consumer protection
100. consumer religiosity
101. Consumer study
102. consumer switching behavior
103. consumer-oriented demand side management
104. consumer-perceived power
105. Consumer-perceived value (CPV)
106. direct-to-consumer genetic tests
107. online consumer reviews
108. postconsumer textile waste
109. post-consumer textile wastes
110. price indices (consumer, producer, construction, import and export price indices)

1. Brand, Dirk
2. Brand, Ruth

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