The betrayal puzzle : unraveling the connection between inauthenticity, corporate wrongdoing and brand betrayal with avoidance and reparation
statement of authorship
Huma Ittefaq, Naeem Akhtar, Umar Iqbal Siddiqi, Tahir Islam, Aleksandra Kuzior
publisher
journal volume number month
vol. 76
year of publication
pages
art. 103597
ISSN
1873-1384
scientific publication
teaduspublikatsioon
language
inglise
subject term
keyword
brand betrayal
brand avoidance
reparation
brand inauthenticity
rumination
corporate wrongdoing
classifier
TTÜ department
Ittefaq, H., Akhtar, N., Siddiqi, U. I., Islam, T., Kuzior, A. The betrayal puzzle : unraveling the connection between inauthenticity, corporate wrongdoing and brand betrayal with avoidance and reparation // Journal of retailing and consumer services (2024) vol. 76, art. 103597.