Abbasi, A.Z., Asif, M., Hollebeek, L.D., Islam, J.U., Ting, D.H., Rehman, U.

The effects of consumer esports videogame engagement on consumption behaviors

author

Abbasi, Amir Zaib

Asif, Muhammad

Hollebeek, Linda Desiree

Islam, Jamid Ul

Ting, Ding Hooi

Rehman, Umair

statement of authorship

Amir Zaib Abbasi, Muhammad Asif, Linda D. Hollebeek, Jamid Ul Islam, Ding Hooi Ting, Umair Rehman

source

Journal of Product and Brand Management

publisher

Emerald Publishing

journal volume number month

Vol. 30, 8

year of publication

2021

pages

p. 1194 - 1211

url

https://doi.org/10.1108/JPBM-04-2020-2839

subject term

tarbijakäitumine

tarbijahuvid

videomängud

keyword

consumer engagement

coproduction

esports videogames

player recruitment

purchase intention

word-of-mouth

ISSN

1061-0421

notes

Bibliogr.: 80 ref

scientific publication

teaduspublikatsioon

classifier

1.1

Scopus

Journal metrics at Scopus

Article at Scopus

WOS

Journal metrics at WOS

Article at WOS

category (general)

Business, management and accounting

category (sub)

Business, management and accounting. Strategy and management

Business, management and accounting. Management of technology and innovation

kvartiil

TTÜ department

ärikorralduse instituut

language

inglise

Uurimisrühm

Marketing research group

Abbasi, A.Z., Asif, M., Hollebeek, L.D., Islam, J.U., Ting, D.H., Rehman, U. The effects of consumer esports videogame engagement on consumption behaviors // Journal of Product and Brand Management (2021) Vol. 30, 8, p. 1194 - 1211. https://doi.org/10.1108/JPBM-04-2020-2839