Mustak, M., Hallikainen, H., Laukkanen, T., Ple, L., Hollebeek, Linda D., Aleem, M.

Using machine learning to develop customer insights from user-generated content

author

Mustak, Mekhail

Hallikainen, Heli

Laukkanen, Tommi

Ple, Loïc

Hollebeek, Linda Desiree

Aleem, Majid

statement of authorship

Mekhail Mustak, Heli Hallikainen, Tommi Laukkanen, Loïc Plé, Linda D. Hollebeek, Majid Aleem

source

Journal of retailing and consumer services

publisher

Elsevier Ltd

journal volume number month

vol. 81

year of publication

2024

pages

art. 104034

url

https://doi.org/10.1016/j.jretconser.2024.104034

subject term

kliendid

sisuloome

tehisintellekt

tehisõpe

turundus

suurandmed

keyword

customer insights

user-generated content (UGC)

sentiment analysis

topic modeling

artificial intelligence (AI)

machine learning (ML)

natural language processing (NLP)

marketing

big data

ISSN

0969-6989

notes

Includes bibliogr

Open Access

scientific publication

teaduspublikatsioon

classifier

1.1

Scopus

scopus

TTÜ department

ärikorralduse instituut

language

inglise

Mustak, M., Hallikainen, H., Laukkanen, T., Ple, L., Hollebeek, Linda D., Aleem, M. Using machine learning to develop customer insights from user-generated content // Journal of retailing and consumer services (2024) vol. 81, art. 104034. https://doi.org/10.1016/j.jretconser.2024.104034