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Research Handbook on Brand Co-creation : Theory, Practice, and Ethical Implications (source)
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book article
Co-creation of intangible brand assets : an integrative S-D logicorganic view of brand-based conceptual framework
Saha, Victor
;
Venkatesh, Mani
;
Goyal, Praveen
;
Hollebeek, Linda Desiree
Research Handbook on Brand Co-creation : Theory, Practice, and Ethical Implications
2022
/
p. 80-89
https://doi.org/10.4337/9781839105425
book article
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keyword
5
1.
co-creation
2.
the co-creation of value
3.
value co-creation
4.
social practice theory
5.
theory and practice of meta-modelling with application in healthcare
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