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Co-creation of intangible brand assets : an integrative S-D logicorganic view of brand-based conceptual framework

author
Saha, Victor
Venkatesh, Mani
Goyal, Praveen
Hollebeek, Linda Desiree
statement of authorship
Victor Saha, Venkatesh Mani, Praveen Goyal, and Linda D. Hollebeek
source
Research Handbook on Brand Co-creation : Theory, Practice, and Ethical Implications
publisher
year of publication
pages
p. 80-89
url
ISBN
978-1-83910-541-8
scientific publication
teaduspublikatsioon
TTÜ department
language
inglise
Saha, V., Venkatesh, M., Goyal, P., Hollebeek, L. Co-creation of intangible brand assets : an integrative S-D logicorganic view of brand-based conceptual framework // Research Handbook on Brand Co-creation : Theory, Practice, and Ethical Implications. : Edward Elgar Publishing, 2022. p. 80-89. https://doi.org/10.4337/9781839105425