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Mobile app vs. desktop browser platforms : the relationships among customer engagement, experience, relationship quality and loyalty intention (title)
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journal article EST
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journal article ENG
Mobile app vs. desktop browser platforms : the relationships among customer engagement, experience, relationship quality and loyalty intention
Khan, Imran
;
Hollebeek, Linda Desiree
;
Fatma, Mobin
;
Islam, Jamid Ul
;
Rather, Raouf Ahmad
;
Shahid, Shadma
;
Sigurdsson, Valdimar
Journal of Marketing Management
2023
/
p. 275-297
https://doi.org/10.1080/0267257X.2022.2106290
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