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advertising avoidance (keyword)
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journal article EST
/
journal article ENG
Engaging with (vs. avoiding) personalized advertising on social media
Loureiro, Sandra Maria Correia
;
Hollebeek, Linda Desiree
;
Rather, Raouf Ahmad
;
Ruivo, Luis
;
Kaljund, Kristel
;
Guerreiro, Joao
Journal of marketing communications
2023
https://doi.org/10.1080/13527266.2023.2289044
Journal metrics at Scopus
Article at Scopus
journal article EST
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journal article ENG
Number of records 1, displaying
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keyword
14
1.
advertising avoidance
2.
advertising
3.
advertising value
4.
Ducoffe’s advertising model
5.
outdoor advertising
6.
personalized advertising
7.
avoidance
8.
brand avoidance
9.
carbon avoidance
10.
carrier sense multiple access/collision avoidance (CSMA/CA)
11.
collision avoidance
12.
collisions avoidance
13.
interference avoidance
14.
tax avoidance
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