The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement

author
Rafeh, Mir Abdur
Ali, Muhammad Asghar
source
Health marketing quarterly
publisher
year of publication
pages
32 p
ISSN
0735-9683
notes
Includes bibliogr
scientific publication
teaduspublikatsioon
language
inglise
keyword
advertising value
Ducoffe’s advertising model
health-protective behavior
classifier
1.1
Scopus
scopus
Rafeh, M. A., Abbasi, A. Z., Hollebeek, L. D.; Ali, M. A., Ting, D. H. The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement // Health marketing quarterly (2024), 32 p. https://doi.org/10.1080/07359683.2024.2355378