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41th EMAC Conference Marketing to Citizens : Going beyond Customers and Consumers : conference proceedings : ISCTE Business School, Lisbon, 22-25 May 2012 (source)
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book article
Experience marketing : conceptual model, difference from experiential marketing and a pilot study
Same, Siiri
41th EMAC Conference Marketing to Citizens : Going beyond Customers and Consumers : conference proceedings : ISCTE Business School, Lisbon, 22-25 May 2012
2012
/
p. 458
book article
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