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S-D logic-informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM (title)

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S-D logic-informed customer engagement: integrative framework, revised fundamental propositions, and application to CRMHollebeek, Linda Desiree; Srivastava, Rajendra K.; Chen, TomJournal of the academy of marketing science2019 / p. 161−185 https://doi.org/10.1007/s11747-016-0494-5

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