S-D logic-informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM

statement of authorship
Linda D. Hollebeek, Rajendra K. Srivastava, Tom Chen
journal volume number month
vol. 47, 1
year of publication
pages
p. 161−185
keyword
revised FPs
customer relationship management (CRM)
ISSN
0092-0703
notes
Bibliogr. p. 180-185
TTÜ department
language
inglise
Hollebeek, L., Srivastava, R., Chen, T. S-D logic-informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM // Journal of the academy of marketing science (2019) vol. 47, 1, p. 161−185. https://doi.org/10.1007/s11747-016-0494-5