Hollebeek, L., Srivastava, R., Chen, T.

S-D logic-informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM

author

Hollebeek, Linda Desiree

Srivastava, Rajendra K.

Chen, Tom

statement of authorship

Linda D. Hollebeek, Rajendra K. Srivastava, Tom Chen

source

Journal of the academy of marketing science

journal volume number month

vol. 47, 1

year of publication

2019

pages

p. 161−185

url

https://doi.org/10.1007/s11747-016-0494-5

subject term

kliendilojaalsus

kliendisuhted

koostöö

keyword

customer engagement

S-D logic

conceptual framework

revised FPs

customer relationship management (CRM)

ISSN

0092-0703

notes

Bibliogr. p. 180-185

TTÜ department

ärikorralduse instituut

language

inglise

Uurimisrühm

Marketing research group

Hollebeek, L., Srivastava, R., Chen, T. S-D logic-informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM // Journal of the academy of marketing science (2019) vol. 47, 1, p. 161−185. https://doi.org/10.1007/s11747-016-0494-5