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Cocreated brand value : theoretical model and propositions (title)

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Cocreated brand value : theoretical model and propositionsHollebeek, Linda Desiree; Clark, Moira K.; Hammedi, Wafa; Arvola, ReneJournal of Brand Management2021 / p. 413-428 https://doi.org/10.1057/s41262-021-00235-9 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

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