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The role of consumer speech acts in brand activism: A transformative advertising perspective (title)

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The role of consumer speech acts in brand activism: A transformative advertising perspectiveFletcher-Brown, Judith; Middleton, Karen; Thompson-Whiteside, Helen; Turnbull, Sarah; Tuan, Annamaria; Hollebeek, Linda DesireeJournal of Advertising2024 / p. 491-510 https://doi.org/10.1080/00913367.2023.2288828 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

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