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journal article EST
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journal article ENG
Engaging with (vs. avoiding) personalized advertising on social media
Loureiro, Sandra Maria Correia
;
Hollebeek, Linda Desiree
;
Rather, Raouf Ahmad
;
Ruivo, Luis
;
Kaljund, Kristel
;
Guerreiro, Joao
Journal of marketing communications
2023
https://doi.org/10.1080/13527266.2023.2289044
Journal metrics at Scopus
Article at Scopus
journal article EST
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journal article ENG
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journal article EST
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journal article ENG
The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities
Kaur, Harsandaldeep
;
Paruthi, Mandakini
;
Islam, Jamid Ul
;
Hollebeek, Linda Desiree
Telematics and informatics
2020
/
art. 101321, 11 p. . ill
https://doi.org/10.1016/j.tele.2019.101321
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journal article EST
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journal article ENG
Number of records 2, displaying
1 - 2
keyword
96
1.
consumer brand engagement
2.
Brand engagement
3.
customer brand engagement
4.
consumer-brand relationship
5.
consumer engagement
6.
consumer engagement (CE)
7.
brand
8.
brand attachment
9.
brand avoidance
10.
brand betrayal
11.
Brand commitment
12.
brand community identification
13.
brand competence
14.
brand equity
15.
brand evangelism
16.
brand experience
17.
brand identification
18.
brand identity
19.
brand inauthenticity
20.
brand love
21.
brand loyalty
22.
brand origin identification
23.
brand prestige
24.
brand relationship quality
25.
Brand trust
26.
brand warmth
27.
cocreated brand value
28.
customer-based brand equity
29.
Human-brand based marketing
30.
intra brand competition
31.
knowledge of brand origins
32.
memorable brand experience
33.
virtual brand community
34.
actor engagement
35.
affective engagement
36.
automatic clutch engagement
37.
civic engagement
38.
clutch engagement
39.
content engagement
40.
customer engagement
41.
customer engagement (behavior)
42.
customer engagement (CE)
43.
customer engagement scale
44.
customer engagement value
45.
engagement
46.
engagement in study
47.
meaningful stakeholder engagement
48.
motivation and engagement
49.
R&D engagement
50.
societal engagement
51.
stakeholder engagement
52.
Stakeholders' Blockchain Engagement
53.
travel engagement
54.
work engagement
55.
consumer
56.
Consumer prices
57.
Consumer age
58.
Consumer attitude
59.
Consumer attitudes
60.
consumer behavior
61.
consumer behaviour
62.
consumer centred legal drafting
63.
consumer choice
64.
consumer citizenship
65.
Consumer comfort
66.
consumer credit
67.
Consumer Culture Theory
68.
consumer decision-making
69.
consumer demand
70.
consumer digital cocreated value
71.
consumer electronics
72.
consumer ethnocentrism
73.
consumer expectations
74.
consumer experience
75.
consumer inertia
76.
consumer insolvency
77.
consumer intentions
78.
consumer journey
79.
consumer load
80.
consumer load patterns
81.
consumer loans
82.
consumer online behavior
83.
Consumer perception
84.
consumer power system
85.
consumer preference
86.
consumer protection
87.
Consumer study
88.
consumer switching behavior
89.
consumer-oriented demand side management
90.
consumer-perceived power
91.
Consumer-perceived value (CPV)
92.
direct-to-consumer genetic tests
93.
online consumer reviews
94.
postconsumer textile waste
95.
post-consumer textile wastes
96.
price indices (consumer, producer, construction, import and export price indices)
author
2
1.
Brand, Dirk
2.
Brand, Ruth
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