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journal article EST
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journal article ENG
Engaging with (vs. avoiding) personalized advertising on social media
Loureiro, Sandra Maria Correia
;
Hollebeek, Linda Desiree
;
Rather, Raouf Ahmad
;
Ruivo, Luis
;
Kaljund, Kristel
;
Guerreiro, Joao
Journal of marketing communications
2023
https://doi.org/10.1080/13527266.2023.2289044
Journal metrics at Scopus
Article at Scopus
journal article EST
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journal article ENG
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journal article EST
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journal article ENG
The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities
Kaur, Harsandaldeep
;
Paruthi, Mandakini
;
Islam, Jamid Ul
;
Hollebeek, Linda Desiree
Telematics and informatics
2020
/
art. 101321, 11 p. . ill
https://doi.org/10.1016/j.tele.2019.101321
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journal article EST
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journal article ENG
Number of records 2, displaying
1 - 2
keyword
86
1.
consumer brand engagement
2.
Brand engagement
3.
customer brand engagement
4.
consumer-brand relationship
5.
consumer engagement
6.
consumer engagement (CE)
7.
brand
8.
brand attachment
9.
brand avoidance
10.
brand betrayal
11.
Brand commitment
12.
brand community identification
13.
brand competence
14.
brand equity
15.
brand evangelism
16.
brand experience
17.
brand identity
18.
brand inauthenticity
19.
brand love
20.
brand loyalty
21.
brand origin identification
22.
brand relationship quality
23.
Brand trust
24.
brand warmth
25.
cocreated brand value
26.
customer-based brand equity
27.
Human-brand based marketing
28.
intra brand competition
29.
knowledge of brand origins
30.
memorable brand experience
31.
virtual brand community
32.
actor engagement
33.
automatic clutch engagement
34.
civic engagement
35.
clutch engagement
36.
content engagement
37.
customer engagement
38.
customer engagement (behavior)
39.
customer engagement (CE)
40.
customer engagement scale
41.
customer engagement value
42.
engagement
43.
engagement in study
44.
motivation and engagement
45.
R&D engagement
46.
societal engagement
47.
stakeholder engagement
48.
work engagement
49.
consumer
50.
Consumer prices
51.
Consumer age
52.
Consumer attitude
53.
Consumer attitudes
54.
consumer behavior
55.
consumer behaviour
56.
consumer centred legal drafting
57.
consumer choice
58.
consumer citizenship
59.
Consumer comfort
60.
consumer credit
61.
Consumer Culture Theory
62.
consumer decision-making
63.
consumer demand
64.
consumer digital cocreated value
65.
consumer ethnocentrism
66.
consumer expectations
67.
consumer experience
68.
consumer inertia
69.
consumer insolvency
70.
consumer intentions
71.
consumer journey
72.
consumer load
73.
consumer load patterns
74.
consumer loans
75.
consumer online behavior
76.
consumer power system
77.
consumer preference
78.
consumer protection
79.
consumer switching behavior
80.
consumer-oriented demand side management
81.
consumer-perceived power
82.
Consumer-perceived value (CPV)
83.
direct-to-consumer genetic tests
84.
postconsumer textile waste
85.
post-consumer textile wastes
86.
price indices (consumer, producer, construction, import and export price indices)
author
1
1.
Brand, Ruth
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