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journal article EST
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journal article ENG
Engaging with (vs. avoiding) personalized advertising on social media
Loureiro, Sandra Maria Correia
;
Hollebeek, Linda Desiree
;
Rather, Raouf Ahmad
;
Ruivo, Luis
;
Kaljund, Kristel
;
Guerreiro, Joao
Journal of marketing communications
2023
https://doi.org/10.1080/13527266.2023.2289044
Journal metrics at Scopus
Article at Scopus
journal article EST
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journal article ENG
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journal article EST
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journal article ENG
The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities
Kaur, Harsandaldeep
;
Paruthi, Mandakini
;
Islam, Jamid Ul
;
Hollebeek, Linda Desiree
Telematics and informatics
2020
/
art. 101321, 11 p. . ill
https://doi.org/10.1016/j.tele.2019.101321
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journal article EST
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journal article ENG
Number of records 2, displaying
1 - 2
keyword
91
1.
consumer brand engagement
2.
Brand engagement
3.
customer brand engagement
4.
consumer-brand relationship
5.
consumer engagement
6.
consumer engagement (CE)
7.
brand
8.
brand attachment
9.
brand avoidance
10.
brand betrayal
11.
Brand commitment
12.
brand community identification
13.
brand competence
14.
brand equity
15.
brand evangelism
16.
brand experience
17.
brand identification
18.
brand identity
19.
brand inauthenticity
20.
brand love
21.
brand loyalty
22.
brand origin identification
23.
brand prestige
24.
brand relationship quality
25.
Brand trust
26.
brand warmth
27.
cocreated brand value
28.
customer-based brand equity
29.
Human-brand based marketing
30.
intra brand competition
31.
knowledge of brand origins
32.
memorable brand experience
33.
virtual brand community
34.
actor engagement
35.
automatic clutch engagement
36.
civic engagement
37.
clutch engagement
38.
content engagement
39.
customer engagement
40.
customer engagement (behavior)
41.
customer engagement (CE)
42.
customer engagement scale
43.
customer engagement value
44.
engagement
45.
engagement in study
46.
motivation and engagement
47.
R&D engagement
48.
societal engagement
49.
stakeholder engagement
50.
Stakeholders' Blockchain Engagement
51.
travel engagement
52.
work engagement
53.
consumer
54.
Consumer prices
55.
Consumer age
56.
Consumer attitude
57.
Consumer attitudes
58.
consumer behavior
59.
consumer behaviour
60.
consumer centred legal drafting
61.
consumer choice
62.
consumer citizenship
63.
Consumer comfort
64.
consumer credit
65.
Consumer Culture Theory
66.
consumer decision-making
67.
consumer demand
68.
consumer digital cocreated value
69.
consumer ethnocentrism
70.
consumer expectations
71.
consumer experience
72.
consumer inertia
73.
consumer insolvency
74.
consumer intentions
75.
consumer journey
76.
consumer load
77.
consumer load patterns
78.
consumer loans
79.
consumer online behavior
80.
consumer power system
81.
consumer preference
82.
consumer protection
83.
consumer switching behavior
84.
consumer-oriented demand side management
85.
consumer-perceived power
86.
Consumer-perceived value (CPV)
87.
direct-to-consumer genetic tests
88.
online consumer reviews
89.
postconsumer textile waste
90.
post-consumer textile wastes
91.
price indices (consumer, producer, construction, import and export price indices)
author
2
1.
Brand, Dirk
2.
Brand, Ruth
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