An archetype for a servitization-driven circular business model
author
statement of authorship
Secil Gülmez and Gül Denktas-Sakar
source
Marketing and Branding Paradigms in the Era of Sustainability
publisher
year of publication
pages
p. 71-96
series
Marketing and Operations Management Research ;
ISBN
979-8-89530-777-9
scientific publication
teaduspublikatsioon
TalTech department
language
English
subject term
classifier
Gülmez, S., Denktas-Sakar, G. An archetype for a servitization-driven circular business model // Marketing and Branding Paradigms in the Era of Sustainability. : Nova Science Publishers, 2025. p. 71-96. (Marketing and Operations Management Research ;).