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Engaging with (vs. avoiding) personalized advertising on social media

author
Loureiro, Sandra Maria Correia
Hollebeek, Linda Desiree
Rather, Raouf Ahmad
Ruivo, Luis
Kaljund, Kristel
Guerreiro, Joao
statement of authorship
Sandra Maria Correia Loureiro, Linda Hollebeek, Raouf Ahmad Rather, Luis Ruivo, Kristel Kaljund & João Guerreiro
source
Journal of marketing communications
publisher
Informa UK Limited
year of publication
2023
url
https://doi.org/10.1080/13527266.2023.2289044
subject term
tarbijad
brändid
reklaam
privaatsus
sotsiaalmeedia platvormid
keyword
consumer brand engagement
personalized advertising
perceived personalization
information control
privacy concerns
advertising avoidance
ISSN
1466-4445
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
Journal metrics at Scopus
Article at Scopus
category (general)
Business, management and accounting
category (sub)
Business, management and accounting. Business and international management
Business, management and accounting. Marketing
kvartiil
Q1
TTÜ department
ärikorralduse instituut
language
inglise
Loureiro, S. M. C., Hollebeek, L., Rather, R. A., Ruivo, L., Kaljund, K., Guerreiro, J. Engaging with (vs. avoiding) personalized advertising on social media // Journal of marketing communications (2023) https://doi.org/10.1080/13527266.2023.2289044