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Using machine learning to develop customer insights from user-generated content

author
Mustak, Mekhail
Hallikainen, Heli
Laukkanen, Tommi
Ple, Loïc
Hollebeek, Linda Desiree
Aleem, Majid
statement of authorship
Mekhail Mustak, Heli Hallikainen, Tommi Laukkanen, Loïc Plé, Linda D. Hollebeek, Majid Aleem
source
publisher
journal volume number month
vol. 81
year of publication
pages
art. 104034, 14 p. : ill
url
ISSN
0969-6989
notes
Bibliogr.: 91 ref
Open Access
Open Access
scientific publication
teaduspublikatsioon
language
inglise
Mustak, M., Hallikainen, H., Laukkanen, T., Ple, L., Hollebeek, Linda D., Aleem, M. Using machine learning to develop customer insights from user-generated content // Journal of retailing and consumer services (2024) vol. 81, art. 104034, 14 p. : ill. https://doi.org/10.1016/j.jretconser.2024.104034