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Blurred lines? Disentangling the roles of consumers' influencer- and brand engagement in shaping brand performance

author
statement of authorship
Welf H. Weiger, Johann N. Giertz, Maik Hammerschmidt, Linda D. Hollebeek
source
publisher
journal volume number month
vol. 194
year of publication
pages
art. 115280
url
ISSN
0148-2963; 1873-7978
Open Access
Open Access
scientific publication
teaduspublikatsioon
language
English
Weiger, W. H., Giertz, J. N., Hammerschmidt, M., Hollebeek, L. D. Blurred lines? Disentangling the roles of consumers' influencer- and brand engagement in shaping brand performance // Journal of Business Research (2025) vol. 194, art. 115280. https://doi.org/10.1016/j.jbusres.2025.115280