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Social influence and stakeholder engagement behavior conformity, compliance, and reactance

author
statement of authorship
Linda D. Hollebeek, David E. Sprott, Valdimar Sigurdsson, Moira K. Clark
source
publisher
journal volume number month
vol. 39, 1
year of publication
pages
p. 90-100
url
ISSN
1520-6793
0742-6046 (print)
notes
Bibliogr. p. 97-100
Open Access
Open Access
scientific publication
teaduspublikatsioon
language
inglise
subject term
keyword
competition
compliance
cooperation
customer engagement (behavior)
social influence
stakeholder
engagaement behavior (SEB)
Reserch Group
Marketing research group
Hollebeek, Linda D., Sprott, David E., Sigurdsson, Valdimar, Clark, Moira K. Social influence and stakeholder engagement behavior conformity, compliance, and reactance // Psychology and Marketing (2022) vol. 39, 1, p. 90-100. https://doi.org/10.1002/mar.21577