Saha, V., Venkatesh, M., Goyal, P., Hollebeek, L.

Co-creation of intangible brand assets : an integrative S-D logicorganic view of brand-based conceptual framework

author

Saha, Victor

Venkatesh, Mani

Goyal, Praveen

Hollebeek, Linda Desiree

statement of authorship

Victor Saha, Venkatesh Mani, Praveen Goyal, and Linda D. Hollebeek

source

Research Handbook on Brand Co-creation : Theory, Practice, and Ethical Implications

publisher

Edward Elgar Publishing

year of publication

2022

pages

p. 80-89

url

https://doi.org/10.4337/9781839105425

subject term

brändid

brändimine

ISBN

978-1-83910-541-8

scientific publication

teaduspublikatsioon

classifier

3.1

TTÜ department

ärikorralduse instituut

language

inglise

Saha, V., Venkatesh, M., Goyal, P., Hollebeek, L. Co-creation of intangible brand assets : an integrative S-D logicorganic view of brand-based conceptual framework // Research Handbook on Brand Co-creation : Theory, Practice, and Ethical Implications. : Edward Elgar Publishing, 2022. p. 80-89. https://doi.org/10.4337/9781839105425