Hollebeek, L. D., Islam, J., Macky, K. et al.

full record print

Personality-based consumer engagement styles : conceptualization, research propositions and implications

author

Hollebeek, Linda Desiree

Islam, Jamid Ul

Macky, Keith

statement of authorship

Linda D. Hollebeek, Jamid Ul Islam, Keith Macky, Takashi Taguchi, Carolyn Costley and Dale Smith

source

Handbook of research on customer engagement

location of publication

Cheltenham

publisher

Edward Elgar Publishing

year of publication

2019

pages

p. 224-244

series

Research Handbooks in Business and Management series

url

https://doi.org/10.4337/9781788114899.00017

https://www.ester.ee/record=b5290824*est

ISBN

978-1-78811-488-2

notes

Bibliogr. p. 239-244

TTÜ department

ärikorralduse instituut

language

inglise

Märksõnad ja võtmesõnad

subject term

kliendisuhted

kliendisuhete juhtimine

individuaalsed vajadused

Reserch Group

Marketing research group

Hollebeek, L. D., Islam, J., Macky, K. et al. Personality-based consumer engagement styles : conceptualization, research propositions and implications // Handbook of research on customer engagement. Cheltenham : Edward Elgar Publishing, 2019. p. 224-244. (Research Handbooks in Business and Management series). https://doi.org/10.4337/9781788114899.00017 https://www.ester.ee/record=b5290824*est