prindi

The effectiveness of Internet based marketing communication in a transition economy : the case of Estonia

autor
Kerem, Katri
Kull, Katrin
vastutusandmed
Katri Kerem, Katrin Kull
allikas
Papers of the 51st International Atlantic Economic Conference presented by Estonian participants : Athens, Greece
ilmumiskoht
Tallinn
ilmumisaasta
2001
leheküljed
TTUWPE 45/2001, p. 76-83
märksõna
üleminekumajandus
e-turundus
turunduskommunikatsioon
efektiivsus
kohamärksõna
Eesti
ISBN
9985-59-030-9
märkused
(Working papers in economics (TTUWPE) / Tallinna Tehnikaülikool, majandusteaduskond ; no. 37-45 [2001]). Bibliogr. p. 83
keel
inglise
Kerem, K., Kull, K. The effectiveness of Internet based marketing communication in a transition economy : the case of Estonia // Papers of the 51st International Atlantic Economic Conference presented by Estonian participants : Athens, Greece. Tallinn, 2001. TTUWPE 45/2001, p. 76-83.