Online word-of-mouth in experience marketing, the voice of the consumers : on the example of Estonian social media users
vastutusandmed
Iivi Riivits-Arkonsuo, Anu Leppiman
allikas
Listening to Consumers of Emerging Markets : proceedings of the 2014 Annual Conference of the Emerging Markets Conference Board
ilmumiskoht
New Delhi
kirjastus/väljaandja
Excel Books
ilmumisaasta
leheküljed
p. 344-349
konverentsi nimetus, aeg
2014 Annual Conference of the Emerging Markets Conference Board, January 9-11, 2014
konverentsi toimumispaik
Noida, India
ISBN
978-81-928560-0-1
TTÜ struktuuriüksus
keel
inglise
Riivits-Arkonsuo, I., Leppiman, A. Online word-of-mouth in experience marketing, the voice of the consumers : on the example of Estonian social media users // Listening to Consumers of Emerging Markets : proceedings of the 2014 Annual Conference of the Emerging Markets Conference Board. New Delhi : Excel Books, 2014. p. 344-349.