prindi

The motives of chocolate consumption among Estonians and Russians in Estonian market

autor
Pjatakova, Liia
Parts, Oliver
vastutusandmed
Liia Pjatakova, Oliver Parts
allikas
21st International Scientific Conference Smart and Efficient Economy : Preparation for the Future Innovative Economy : proceeding of selected papers : May 19-20, 2016, Brno, Czech Republic
ilmumiskoht
Brno
kirjastus/väljaandja
Brno University of Technology
ilmumisaasta
2016
leheküljed
p. 206-211 : ill
leitav
http://www.icem.lt/public/icem/ICEM_2016_selected%20papers.pdf
märksõna
šokolaad
tarbimine
tarbijakäitumine
tarbimisharjumused
tarbijauuringud
eestlased
venelased
kohamärksõna
Eesti
võtmesõna
chocolate purchase motives
needs
McGuire
Estonians
Russians
ISBN
978-80-214-5413-2
märkused
Bibliogr. p. 211
TTÜ struktuuriüksus
ärikorralduse instituut
keel
inglise
Pjatakova, L., Parts, O. The motives of chocolate consumption among Estonians and Russians in Estonian market // 21st International Scientific Conference Smart and Efficient Economy : Preparation for the Future Innovative Economy : proceeding of selected papers : May 19-20, 2016, Brno, Czech Republic. Brno : Brno University of Technology, 2016. p. 206-211 : ill. http://www.icem.lt/public/icem/ICEM_2016_selected%20papers.pdf