Millennials' brand attachment and ecological systems theory [Online resource]
vastutusandmed
Iivi Riivits-Arkonsuo, Anu Leppiman
allikas
Proceedings of 15th International Marketing Trends Conference : January 21st-23rd 2016, Venice
ilmumiskoht
Paris
kirjastus/väljaandja
ilmumisaasta
leheküljed
p. 1-12 : ill
konverentsi nimetus, aeg
15th International Marketing Trends Conference, January 21-23, 2016
konverentsi toimumispaik
Venice, Italy
leitav
võtmesõna
brand attachment
consumer-brand relationship
Millennials
ecological systems theory
ISBN
978-2-9532811-2-7
märkused
Bibliogr. p. 11-12
TTÜ struktuuriüksus
keel
inglise
Riivits-Arkonsuo, I., Leppiman, A. Millennials' brand attachment and ecological systems theory [Online resource] // Proceedings of 15th International Marketing Trends Conference : January 21st-23rd 2016, Venice. Paris : Paris-Venice Marketing Trends Asociation, 2016. p. 1-12 : ill.