Loureiro, S. M. C., Hollebeek, L., Rather, R. A., Ruivo, L., Kaljund, K., Guerreiro, J.

prindi

Engaging with (vs. avoiding) personalized advertising on social media

autor

Loureiro, Sandra Maria Correia

Hollebeek, Linda Desiree

Rather, Raouf Ahmad

Ruivo, Luis

Kaljund, Kristel

Guerreiro, Joao

vastutusandmed

Sandra Maria Correia Loureiro, Linda Hollebeek, Raouf Ahmad Rather, Luis Ruivo, Kristel Kaljund & João Guerreiro

allikas

Journal of marketing communications

kirjastus/väljaandja

Informa UK Limited

ilmumisaasta

2023

leitav

https://doi.org/10.1080/13527266.2023.2289044

märksõna

tarbijad

brändid

reklaam

privaatsus

sotsiaalmeedia platvormid

võtmesõna

consumer brand engagement

personalized advertising

perceived personalization

information control

privacy concerns

advertising avoidance

ISSN

1466-4445

teaduspublikatsioon

klassifikaator

1.1

TTÜ struktuuriüksus

ärikorralduse instituut

keel

inglise

Loureiro, S. M. C., Hollebeek, L., Rather, R. A., Ruivo, L., Kaljund, K., Guerreiro, J. Engaging with (vs. avoiding) personalized advertising on social media // Journal of marketing communications (2023) https://doi.org/10.1080/13527266.2023.2289044