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Engaging with (vs. avoiding) personalized advertising on social media

autor
Loureiro, Sandra Maria Correia
Hollebeek, Linda Desiree
Rather, Raouf Ahmad
Ruivo, Luis
Kaljund, Kristel
Guerreiro, Joao
vastutusandmed
Sandra Maria Correia Loureiro, Linda Hollebeek, Raouf Ahmad Rather, Luis Ruivo, Kristel Kaljund & João Guerreiro
allikas
Journal of marketing communications
kirjastus/väljaandja
ilmumisaasta
leitav
ISSN
1466-4445
teaduspublikatsioon
teaduspublikatsioon
keel
inglise
märksõna
võtmesõna
consumer brand engagement
personalized advertising
perceived personalization
information control
privacy concerns
advertising avoidance
Loureiro, S. M. C., Hollebeek, L., Rather, R. A., Ruivo, L., Kaljund, K., Guerreiro, J. Engaging with (vs. avoiding) personalized advertising on social media // Journal of marketing communications (2023) https://doi.org/10.1080/13527266.2023.2289044