Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : The roles of marketing strategy and app design

autor
Ferdous, Ahmed Shahriar
Akareem, Husain Salilul
Viswanathan, Madhu
Ringer, Allison
vastutusandmed
Ahmed Shahriar Ferdous, Husain Salilul Akareem, Madhu Viswanathan, Linda D. Hollebeek, Allison Ringer
kirjastus/väljaandja
ajakirja aastakäik number kuu
vol. 119
ilmumisaasta
leheküljed
p. 147-161
võtmesõna
app-based mobile financial services
micro-enterprises
B2B subsistence markets
non-coercive power
relationship satisfaction
ISSN
0019-8501
märkused
Bibliogr.: 82 ref
Open Access
Open Access
teaduspublikatsioon
teaduspublikatsioon
klassifikaator
1.1
Scopus
scopus
TTÜ struktuuriüksus
keel
inglise
Ferdous, A. S., Akareem, H. S., Viswanathan, M., Hollebeek, Linda D., Ringer, A. Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : The roles of marketing strategy and app design // Industrial Marketing Management (2024) vol. 119, p. 147-161. https://doi.org/10.1016/j.indmarman.2024.04.014