Design thinking as a tool to teach experience marketing
autor
vastutusandmed
Anu Leppiman and Jana Kukk
allikas
Rethinking Entrepreneurship : Challenges for Management Education in Rising Economies : proceedings of the 25th CEEMAN Annual Conference, 20-22 September 2017, Hangzhou, China
ilmumiskoht
Ljubljana
kirjastus/väljaandja
ilmumisaasta
leheküljed
p. 72-73 : ill
konverentsi nimetus, aeg
25th CEEMAN Annual Conference, 20-22 September, 2017
konverentsi toimumispaik
Hangzhou, China
ISBN
978-961-94108-2-0
märkused
Bibliogr.: 4 ref
CEEMAN = International Association for Management Development in Dynamic Societies
TTÜ struktuuriüksus
keel
inglise
Leppiman, A., Kukk, J. Design thinking as a tool to teach experience marketing // Rethinking Entrepreneurship : Challenges for Management Education in Rising Economies : proceedings of the 25th CEEMAN Annual Conference, 20-22 September 2017, Hangzhou, China. Ljubljana : CEEMAN, 2017. p. 72-73 : ill.