Experience marketing : conceptual model, difference from experiential marketing and a pilot study
autor
vastutusandmed
Siiri Same
allikas
41th EMAC Conference Marketing to Citizens : Going beyond Customers and Consumers : conference proceedings : ISCTE Business School, Lisbon, 22-25 May 2012
ilmumiskoht
Lisbon
kirjastus/väljaandja
European Marketing Academy
ilmumisaasta
leheküljed
p. 458
konverentsi nimetus, aeg
41st EMAC Annual Conference, 22-25 May, 2012
konverentsi toimumispaik
Lisbon, Portugal
ISBN
978-989-732-004-0
keel
inglise
Same, S. Experience marketing : conceptual model, difference from experiential marketing and a pilot study // 41th EMAC Conference Marketing to Citizens : Going beyond Customers and Consumers : conference proceedings : ISCTE Business School, Lisbon, 22-25 May 2012. Lisbon : European Marketing Academy, 2012. p. 458.