The role of cosmopolitanism in consumer ethnocentrism, knowledge of brand origins and foreign purchase behaviour
vastutusandmed
Oliver Parts, Irena Vida and Ann Vihalem
ilmumiskoht
Berlin
kirjastus/väljaandja
ilmumisaasta
leheküljed
p. 259-276 : ill
ISBN
978-3-8305-3011-4
märkused
Bibliogr. p. 273-276
keel
inglise
Parts, O., Vida, I., Vihalem, A. The role of cosmopolitanism in consumer ethnocentrism, knowledge of brand origins and foreign purchase behaviour // University-business cooperation Tallinn 2011. Berlin : Berliner Wissenschafts-Verlag, 2011. p. 259-276 : ill. (Regional business and socio-economic development ; Bd. 5).