Understanding experience marketing : conceptual insights and differences from experiential marketing [Electronic resource]
autor
vastutusandmed
Siiri Same
allikas
The 11th International Marketing Trends Conference Proceedings
ilmumiskoht
Venice
kirjastus/väljaandja
ilmumisaasta
leheküljed
p. 1-23 [CD-ROM]
konverentsi nimetus, aeg
The 11th International Marketing Trends Conference, 19-21 January, 2012
konverentsi toimumispaik
Venice, Italy
ISBN
978-2-9532811-3-2 (CD-ROM)
keel
inglise
Same, S. Understanding experience marketing : conceptual insights and differences from experiential marketing [Electronic resource] // The 11th International Marketing Trends Conference Proceedings. Venice : Marketing Trends Association, 2012. p. 1-23 [CD-ROM].