prindi

The measurement of consumer ethnocentrism and COO-effect in consumer research

autor
Parts, Oliver
vastutusandmed
Oliver Parts
allikas
Transformations in business & economics
ajakirja aastakäik number kuu
6
ilmumisaasta
2007
leheküljed
1, p. 139-154
leitav
https://www.researchgate.net/publication/288884643_The_measurement_of_consumer_ethnocentrism_and_COO_effect_in_consumer_research
märksõna
tarbijad
tarbijakäitumine
etnotsentrism
prioriteedid
kohamärksõna
Eesti
ISSN
1648-4460
keel
inglise
Parts, O. The measurement of consumer ethnocentrism and COO-effect in consumer research // Transformations in business & economics (2007) 6, 1, p. 139-154. https://www.researchgate.net/publication/288884643_The_measurement_of_consumer_ethnocentrism_and_COO_effect_in_consumer_research