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The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement

author
Rafeh, Mir Abdur
Abbasi, Amir Zaib
Hollebeek, Linda Desiree
Ali, Muhammad Asghar
Ting, Ding Hooi
statement of authorship
Mir Abdur Rafeh, Amir Zaib Abbasi, Linda D. Hollebeek, Muhammad Asghar Ali, Ding Hooi Ting
source
Health marketing quarterly
publisher
journal volume number month
Vol. 41, 4
year of publication
pages
32 p
url
ISSN
0735-9683
notes
Includes bibliogr
scientific publication
teaduspublikatsioon
language
inglise
subject term
keyword
advertising value
consumer engagement (CE)
COVID-19
Ducoffe’s advertising model
health-protective behavior
category (general)
category (sub)
Health professions. General Health Professions
Business, management and accounting. Marketing
Rafeh, M. A., Abbasi, A. Z., Hollebeek, L. D.; Ali, M. A., Ting, D. H. The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement // Health marketing quarterly (2024) Vol. 41, 4, 32 p. https://doi.org/10.1080/07359683.2024.2355378