Social media marketing activities, customer engagement, and customer stickiness : A longitudinal investigation
author
So, Kevin Kam Fung
Li, Jing
King, Ceridwyn
Hollebeek, Linda Desiree
statement of authorship
Kevin Kam Fung So, Jing Li, Ceridwyn King, Linda D. Hollebeek
source
Psychology and Marketing
publisher
Wiley
journal volume number month
vol. 41, 7
year of publication
2024
pages
p. 1597-1613 : ill
url
https://doi.org/10.1002/mar.21999
subject term
kliendid
kaasamine
klienditeekond
pikaajalised uuringud
sotsiaalmeedia
keyword
cross-lagged analysis
customer engagement (CE)
customer journey
longitudinal research
social media
stickiness
ISSN
0742-6046
notes
Bibliogr.: 122 ref
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
https://www.scopus.com/sourceid/14014
https://www.scopus.com/pages/publications/85189779241?inward
WOS
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=PSYCHOL%20MARKET&year=2024
https://www.webofscience.com/wos/woscc/full-record/WOS:001195198100001
category (general)
Psychology
Psühholoogia
Business, management and accounting
Äri, juhtimine ja raamatupidamine
category (sub)
Psychology. Applied psychology
Psühholoogia. Rakenduspsühholoogia
Business, management and accounting. Marketing
Äri, juhtimine ja raamatupidamine. Turundus
quartile
Q1
TalTech department
ärikorralduse instituut
language
inglise