Social media marketing activities, customer engagement, and customer stickiness : A longitudinal investigation
author
So, Kevin Kam Fung
Li, Jing
King, Ceridwyn
Hollebeek, Linda Desiree
statement of authorship
Kevin Kam Fung So, Jing Li, Ceridwyn King, Linda D. Hollebeek
source
Psychology and Marketing
publisher
Wiley
year of publication
2024
pages
17 p
url
https://doi.org/10.1002/mar.21999
subject term
kliendid
kaasamine
klienditeekond
pikaajalised uuringud
sotsiaalmeedia
keyword
cross-lagged analysis
customer engagement (CE)
customer journey
longitudinal research
social media
stickiness
ISSN
0742-6046
Open Access
Open Access
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
scopus
TalTech department
ärikorralduse instituut
language
inglise