Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : The roles of marketing strategy and app design
author
Ferdous, Ahmed Shahriar
Akareem, Husain Salilul
Viswanathan, Madhu
Ringer, Allison
statement of authorship
Ahmed Shahriar Ferdous, Husain Salilul Akareem, Madhu Viswanathan, Linda D. Hollebeek, Allison Ringer
publisher
journal volume number month
vol. 119
year of publication
pages
p. 147-161
ISSN
0019-8501
notes
Bibliogr.: 82 ref
Open Access
Open Access
scientific publication
teaduspublikatsioon
language
inglise
subject term
keyword
app-based mobile financial services
micro-enterprises
B2B subsistence markets
non-coercive power
relationship satisfaction
classifier
quartile
category (general)
category (sub)
TalTech department
Ferdous, A. S., Akareem, H. S., Viswanathan, M., Hollebeek, Linda D., Ringer, A. Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : The roles of marketing strategy and app design // Industrial Marketing Management (2024) vol. 119, p. 147-161.