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Enhancing brand equity through sublime experience: The mediating role of consumers' branded content engagement

author
Waqas, Muhammad
Wajid, Nauman
Khan, Muhammad Ali
Hollebeek, Linda Desiree
Urbonavicius, Sigitas
statement of authorship
Muhammad Waqas, Nauman Wajid, Muhammad Ali Khan, Linda D. Hollebeek, Sigitas Urbonavicius
source
Journal of Consumer Behaviour
publisher
Wiley
year of publication
2025
pages
17 p
url
https://doi.org/10.1002/cb.70002
subject term
brändid
brändimine
tarbijad
kaasamine
sotsiaalmeedia
tarbijauuringud
keyword
brand equity
consumer engagement
consumer experience
customer experience
scale development
social media
sublime experience
ISSN
1472-0817
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
scopus
TalTech department
Department of Business Administration
language
English
Waqas, M., Wajid, N., Khan, M. A., Hollebeek, L. D., Urbonavicius, S. Enhancing brand equity through sublime experience: The mediating role of consumers' branded content engagement // Journal of Consumer Behaviour (2025), 17 p. https://doi.org/10.1002/cb.70002