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Consumers’ online brand-related misinformation engagement : a weapons of influence perspective

author
Hollebeek, Linda Desiree
Parts, Oliver
Urbonavicius, Sigitas
Riisalu, Rein
Adomaviciute-Sakalauske, Karina
Jansson, Johan
statement of authorship
Linda D. Hollebeek, Oliver Parts, Sigitas Urbonavicius, Rein Riisalu, Karina Adomaviciute-Sakalauske, Johan Jansson
source
Journal of strategic marketing
publisher
Routledge
journal volume number month
vol. 32, 8
year of publication
2024
pages
p. 1415-1434
url
https://doi.org/10.1080/0965254X.2024.2380657
subject term
desinformatsioon
tarbijad
brändid
mõjutamine
turundusstrateegiad
keyword
misinformation
consumer engagement
Brands
Cialdini’s weapons of influence
marketing strategy
ISSN
1466-4488
0965-254X
notes
Bibliogr. 81 ref
Open Access
Open Access
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
Journal metrics at Scopus
Article at Scopus
WOS
Journal metrics at WOS
Article at WOS
category (general)
Business, management and accounting
category (sub)
Business, management and accounting. Strategy and management
Business, management and accounting. Marketing
quartile
Q1
TalTech department
ärikorralduse instituut
language
inglise
Hollebeek, L. D., Parts, O., Urbonavicius, S., Riisalu, R., Adomaviciute-Sakalauske, K., Jansson, J. Consumers’ online brand-related misinformation engagement : a weapons of influence perspective // Journal of strategic marketing (2024) vol. 32, 8, p. 1415-1434. https://doi.org/10.1080/0965254X.2024.2380657