Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications
statement of authorship
Linda D.Hollebeek, Keith Macky
source
Journal of interactive marketing
journal volume number month
vol. 45
year of publication
pages
p. 27−41
subject term
keyword
ISSN
1094-9968
notes
Bibliogr. p. 37-41
TTÜ department
language
inglise
Uurimisrühm
Hollebeek, L.D., Macky, K. Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications // Journal of interactive marketing (2019) vol. 45, p. 27−41.