Brand engagement and experience in online services
author
Khan, Imran
Hollebeek, Linda Desiree
Fatma, Mobin
Islam, Jamid Ul
Rahman, Zillur
statement of authorship
Imran Khan, Linda D. Hollebeek, Mobin Fatma, Jamid Ul Islam, Zillur Rahman
source
Journal of services marketing
journal volume number month
Vol. 34, 2
year of publication
2020
pages
p. 163−175
url
https://doi.org/10.1108/JSM-03-2019-0106
subject term
e-teenused
kliendilojaalsus
brändid
keyword
Brand loyalty
Brand commitment
Brand experience
Brand trust
Brand engagement
online service
ISSN
0887-6045
notes
Bibliogr.: 108 ref
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
Journal metrics at Scopus
Article at Scopus
WOS
Journal metrics at WOS
Article at WOS
category (general)
Business, management and accounting
en
Äri, juhtimine ja raamatupidamine
et
category (sub)
Business, management and accounting. Marketing
en
Äri, juhtimine ja raamatupidamine. Turundus
et
kvartiil
Q1
TTÜ department
ärikorralduse instituut
language
inglise
Uurimisrühm
Marketing research group