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brand experience (keyword)
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journal article EST
/
journal article ENG
Brand engagement and experience in online services
Khan, Imran
;
Hollebeek, Linda Desiree
;
Fatma, Mobin
;
Islam, Jamid Ul
;
Rahman, Zillur
Journal of services marketing
2020
/
p. 163−175
https://doi.org/10.1108/JSM-03-2019-0106
Journal metrics at Scopus
Article at Scopus
Journal metrics at WOS
Article at WOS
journal article EST
/
journal article ENG
2
journal article
Consumer journey from first experience to brand evangelism
Riivits-Arkonsuo, Iivi
;
Kaljund, Kristel
;
Leppiman, Anu
Research in economics and business : Central and Eastern Europe
2014
/
p. 5-28 : ill
journal article
3
journal article EST
/
journal article ENG
Customer engagement in the service context : An empirical investigation of the construct, its antecedents and consequences
Islam, Jamid Ul
;
Hollebeek, Linda Desiree
;
Rahman, Zillur
Journal of retailing and consumer services
2019
/
p. 277-285
https://doi.org/10.1016/j.jretconser.2019.05.018
Journal metrics at Scopus
Article at Scopus
Journal metrics at WOS
Article at WOS
journal article EST
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journal article ENG
4
journal article
The effect of customers' brand experience on brand evangelism : The case of luxury hotels
Purohit, Sonal
;
Hollebeek, Linda Desiree
;
Das, Manish
;
Sigurdsson, Valdimar
Tourism management perspectives
2023
/
art. 101092
https://doi.org/10.1016/j.tmp.2023.101092
journal article
5
journal article
Online word-of-mouth on brands and experience marketing
Riivits-Arkonsuo, Iivi
;
Leppiman, Anu
Journal of management and change
2014
/
p. 43-55 : ill
journal article
6
journal article
Young consumers and their brand love
Riivits-Arkonsuo, Iivi
;
Leppiman, Anu
International journal of business and social research
2015
/
p. 33-44 : ill
journal article
Number of records 6, displaying
1 - 6
keyword
58
1.
brand experience
2.
memorable brand experience
3.
brand
4.
brand attachment
5.
brand avoidance
6.
brand betrayal
7.
Brand commitment
8.
brand community identification
9.
brand competence
10.
Brand engagement
11.
brand equity
12.
brand evangelism
13.
brand identification
14.
brand identity
15.
brand inauthenticity
16.
brand love
17.
brand loyalty
18.
brand management
19.
brand origin identification
20.
brand prestige
21.
brand relationship quality
22.
Brand trust
23.
brand warmth
24.
cocreated brand value
25.
consumer brand engagement
26.
consumer-brand relationship
27.
customer brand engagement
28.
customer-based brand equity
29.
Human-brand based marketing
30.
intra brand competition
31.
knowledge of brand origins
32.
virtual brand community
33.
consumer experience
34.
customer experience
35.
Customer experience (CX)
36.
educational experience
37.
experience
38.
experience economy
39.
experience marketing
40.
experience pyramid
41.
experience pyramid model
42.
gameful experience
43.
gamification experience
44.
human experience
45.
Husserl and dialogical reconstruction of experience
46.
learning experience
47.
meaningful experience
48.
patient experience
49.
Peirce and dialogical reconstruction of experience
50.
perceived future experience
51.
place experience
52.
planners’ experience
53.
stakeholder experience
54.
sublime experience
55.
teaching experience
56.
user experience
57.
user interface and experience design
58.
value-in-experience
author
2
1.
Brand, Dirk
2.
Brand, Ruth
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