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Journal of services marketing (source)
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journal article EST
/
journal article ENG
Brand engagement and experience in online services
Khan, Imran
;
Hollebeek, Linda Desiree
;
Fatma, Mobin
;
Islam, Jamid Ul
;
Rahman, Zillur
Journal of services marketing
2020
/
p. 163−175
https://doi.org/10.1108/JSM-03-2019-0106
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journal article EST
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journal article ENG
2
journal article EST
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journal article ENG
Consumers’ health-locus-of-control and social distancing in pandemic-based e-tailing services
Itani, Omar S.
;
Hollebeek, Linda Desiree
Journal of services marketing
2021
/
p. 1073-1091 : ill
https://www.emerald.com/insight/content/doi/10.1108/JSM-10-2020-0410/full/html
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Article at WOS
journal article EST
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journal article ENG
3
journal article EST
/
journal article ENG
Customer brand engagement during service lockdown
Hollebeek, Linda Desiree
;
Smith, Dale L.G.
;
Kasabov, Edward
;
Hammedi, Wafa
;
Warlow, Alexander
;
Clark, Moira K.
Journal of services marketing
2021
/
p. 201-209
https://doi.org/10.1108/JSM-05-2020-0199
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journal article EST
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journal article ENG
4
journal article EST
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journal article ENG
The role of customer experience in the perceived value–word-of-mouth relationship
Kuppelwieser, Volker G.
;
Klaus, Philipp
;
Manthiou, Aikaterini
;
Hollebeek, Linda Desiree
Journal of services marketing
2022
/
p. 364-378 : ill
https://doi.org/10.1108/JSM-11-2020-0447
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journal article EST
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journal article ENG
5
journal article EST
/
journal article ENG
Why switch? The role of customer variety-seeking and engagement in driving service switching intention
Menidjel, Choukri
;
Hollebeek, Linda Desiree
;
Urbonavicius, Sigitas
;
Sigurdsson, Valdimar
Journal of services marketing
2023
/
p. 592-605
https://doi.org/10.1108/JSM-04-2022-0122
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journal article EST
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journal article ENG
6
journal article EST
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journal article ENG
Videogames-as-a-service : converting freemium- to paying-users through pop-up advertisement value
Hussain, Ali
;
Abbasi, Amir Zaib
;
Hollebeek, Linda Desiree
;
Schultz, Carsten D.
;
Ting, Ding Hooi
;
Wilson, Bradley
Journal of services marketing
2022
/
p. 398–415 : ill
https://doi.org/10.1108/JSM-05-2020-0164
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journal article EST
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journal article ENG
Number of records 6, displaying
1 - 6
keyword
114
1.
cooperative marketing
2.
customer engagement marketing
3.
destination marketing
4.
digital marketing
5.
digital content marketing
6.
digital marketing
7.
experience marketing
8.
experiential marketing
9.
exporting export marketing
10.
gamification marketing
11.
Human-brand based marketing
12.
industrial marketing
13.
influencer marketing
14.
instagram marketing
15.
marketing
16.
marketing communications
17.
marketing training
18.
marketing and library
19.
marketing and university library
20.
marketing communication
21.
marketing innovation
22.
marketing networks
23.
marketing strategies
24.
marketing strategy
25.
place marketing
26.
relationship marketing
27.
responsible marketing
28.
responsible stakeholder engagement marketing (RSEM)
29.
social media marketing
30.
social media marketing
31.
social media marketing and library
32.
social media marketing and university library
33.
tourism marketing
34.
word-of-mouth (WOM) marketing
35.
word-of-mouth marketing
36.
adoption of smart services
37.
agronomy services
38.
AI in public services
39.
Amazon Web Services
40.
ancillary grid services
41.
ancillary services
42.
app-based mobile financial services
43.
banking services range and quality
44.
business oriented e-services
45.
Child Protective Services
46.
cloud services
47.
collaborative services
48.
cross-border digital public services
49.
cross-border e-services
50.
cross-border public services
51.
cross-border services
52.
CyanoHABs operational services
53.
data-driven public services
54.
digital services
55.
digital signature services
56.
E-commerce directive, digital services act
57.
ecosystem services
58.
educational services
59.
e-government services
60.
electronic services
61.
e-services
62.
e-services for citizens
63.
European Blockchain services infrastructure
64.
export of e-services
65.
financial services
66.
flexibility services
67.
Functional specialist in AI for public services
68.
goods and services
69.
goods/services
70.
government services
71.
Health care services
72.
health services
73.
ICT services
74.
ICT-enabled services
75.
infrastructure services
76.
innovative energy services
77.
interoperability services
78.
knowledge-intensive business services
79.
lake ecosystem services
80.
library services
81.
life and business event services
82.
lifecritical services
83.
marine ecosystem services
84.
Medical services
85.
motives for shared services
86.
online services
87.
Online video-gaming services
88.
other services
89.
penalty-aware services
90.
proactive e-services
91.
proactive public services
92.
proactive services
93.
provident services
94.
provision of public services
95.
proximity services
96.
public employment services
97.
public services
98.
R&D services
99.
regulated services
100.
road feeder services
101.
Road Feeder Services (RFS)
102.
semantic web services
103.
services
104.
services value chain collaboration
105.
smart energy services
106.
social media services ecosystem
107.
statistics of ecosystem services
108.
telecommunication services
109.
user-centric public services
110.
valuation of ecosystem services
111.
value of ecosystem services
112.
Web and internet services
113.
web services
114.
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