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book article

Added value of post-secondary education in EstoniaKüttim, Merle; Hartšenko, Jelena; Riivits-Arkonsuo, IiviHEAd'19 : 5th International Conference on Higher Education Advances : proceedings2019 / p. 65-73 https://doi.org/10.4995/HEAd19.2019.9437

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book article

Addressing digital exclusion in later life : digital interventions in Estonian e-society and age-related barriersRiivits-Arkonsuo, Iivi; Leppiman, AnuBSG 2018 : 47th Annual Conference, The University of Manchester, 4-6 July, 2018 : Ageing in an Unequal World : Shaping Environments for the 21st Century : Conference Programme & book of abstracts2018 / p. 155 https://app.oxfordabstracts.com/stages/25/symposium/159/programme?backHref=/events/28/sessions/86&view=published

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journal article

Antecedents of online word-of-mouth and memorable experience conceptRiivits-Arkonsuo, Iivi; Leppiman, AnuInternational journal of business and social research2015 / p. 1-14 : ill

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book article

Beloved brands - insight into the formation of meaningful experienceRiivits-Arkonsuo, Iivi; Leppiman, Anu14th EBES Conference - Barcelona : program and abstract book : October 23-25, 2014, Barcelona, Spain2014 / p. 8, 64

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The challenges of a stakeholder dialogue : the case of inexhaustible energy for exhaustible consumptionOjasoo, Merle; Roostalu, Lea; Leppiman, Anu; Riivits-Arkonsuo, IiviEvolving business models in ecosystem of disruptive technologies and social media2019 / p. 89-95 : ill

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book article

Consumer behaviour in social media : patterns of sharing commercial messagesRiivits-Arkonsuo, Iivi; Leppiman, AnuInternational business - Baltic business development2013 / p. 307-327 : ill

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journal article

Consumer journey from first experience to brand evangelismRiivits-Arkonsuo, Iivi; Kaljund, Kristel; Leppiman, AnuResearch in economics and business : Central and Eastern Europe2014 / p. 5-28 : ill

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book article

Consumer online word-of-mouth - analysis thorugh an experience pyramid model [Electronic resource]Riivits-Arkonsuo, Iivi; Leppiman, Anu9th EBES conference - Rome : proceedings CD : January, 11-13, 2013 : faculty of economics, Sapienza university of Rome, Rome, Italy2013 / p. 1929-1934 [CD-ROM]

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9

dissertation

Consumer's journey as ambassador of brand experiences = Tarbija teekond brändielamuste saadikunaRiivits-Arkonsuo, Iivi2015 https://www.ester.ee/record=b4524165*est

dissertation

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journal article EST / journal article ENG

Customer experience and commitment in retailing : does customer age matter?Khan, Imran; Hollebeek, Linda Desiree; Fatma, Mobin; Islam, Jamid Ul; Riivits-Arkonsuo, IiviJournal of Retailing and Consumer Services2020 / Art. nr. 102219 https://doi.org/10.1016/j.jretconser.2020.102219 Journal metrics at WOS Article at Scopus Journal metrics at WOS Article at WOS

journal article EST / journal article ENG

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newspaper article EST / newspaper article ENG

Estonia’s Digital Frontier: When perfect E-government meets the paradox of trustRiivits-Arkonsuo, IiviSocial Europe2025 https://www.socialeurope.eu/estonias-digital-frontier-when-perfect-e-government-meets-the-paradox-of-trust

newspaper article EST / newspaper article ENG

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book

ETAGi välisteaduskoostöö toetusmeetmete mõju : kvalitatiivuuringu tulemusedRiivits-Arkonsuo, Iivi; Saia, Koidu; Reidolf, Merli; Södör, Kaja; Kutsar, Dagmar; Mäger, Kadri2024 https://etag.ee/wp-content/uploads/2022/07/ETAG_VTK_Aruanne_TalTech_23042024_LOPLIK.pdf

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journal article

Experience marketing from a teaching and learning perspective [Online resource]Leppiman, Anu; Riivits-Arkonsuo, Iivi; Kukk, JanaJournal of marketing trends2018 / p. 113-121 : ill https://marketing-trends-congress.com/sites/default/files/inline-files/JMT%20DEF%202018%20Vol%205_N2_April-min%20%281%29-compressed.pdf

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book article

Experience marketing from a teaching and learning perspective [Online resource]Leppiman, Anu; Riivits-Arkonsuo, IiviProceedings of 16th International Marketing Trends Conference, 16th IMTC 20172017 / 10 p http://archives.marketing-trends-congress.com/2017/index.html

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book article

Experiences of teaching "experience marketing" at Tallinn Business SchoolLeppiman, Anu; Riivits-Arkonsuo, IiviManagement Education for a Digital World : proceedings of the 24th CEEMAN Annual Conference : 28-30 September 2016, Tallinn, Estonia2016 / p. 64-65 http://www.ceeman.org/docs/default-source/hc-presentations/proceedings-of-the-24th-ceeman-annual-conference.pdf?sfvrsn=0

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Experiential technology brands for generation YRiivits-Arkonsuo, Iivi; Leppiman, AnuProceedings of the International Marketing Trends Conference 2015 : Paris, 22-24 January, 20152015 / p. 1-11 : ill

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journal article EST / journal article ENG

Fair Trade and social responsibility - whose duty? Estonian consumers attitudes and beliefsRiivits-Arkonsuo, Iivi; Ojasoo, Merle; Leppiman, Anu; Mänd, KristjanAgronomy research2017 / p. 1771-1781 : ill https://doi.org/10.15159/AR.17.064 Journal metrics at Scopus Article at Scopus

journal article EST / journal article ENG

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book article

Improving non-profit organizations' capability through open architecture modelLeppiman, Anu; Riivits-Arkonsuo, Iivi; Kaljund, KristelInternational business - Baltic business development2013 / p. 125-144 : ill

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journal article

Joint B2B Recovery Management : the role of locus of failureNik Bakhsh, Naghmeh; Riivits-Arkonsuo, IiviEurasian journal of business and management2021 / p. 245-257 https://doi.org/10.15604/ejbm.2021.09.04.002

journal article

Related publications 1

Joint recovery management in business-to-business markets : antecedents, process and relational outcome = Äripartnerite ühine taastamistegevus : eeldused, protsess ja tulemused ärisuhtele

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journal article EST / journal article ENG

Joint Business-to-Business recovery management : the moderating role of locus of failureNik Bakhsh, Naghmeh; Riivits-Arkonsuo, IiviAgronomy research2021 / p. 1602–1616 https://doi.org/10.15159/AR.21.105 Journal metrics at Scopus Article at Scopus

journal article EST / journal article ENG

Related publications 1

Joint recovery management in business-to-business markets : antecedents, process and relational outcome = Äripartnerite ühine taastamistegevus : eeldused, protsess ja tulemused ärisuhtele

21

dissertation

Joint recovery management in business-to-business markets : antecedents, process and relational outcome = Äripartnerite ühine taastamistegevus : eeldused, protsess ja tulemused ärisuhteleNik Bakhsh, Naghmeh2023 https://doi.org/10.23658/taltech.15/2023 https://digikogu.taltech.ee/et/Item/72374814-6d0b-40d2-a60a-5b25da2dfcce https://www.ester.ee/record=b5555424*est

dissertation

Related publications 4

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journal article

Kuidas turundusuuringu magistrikursusest sai sisukas sisend ülikooli turunduseleRiivits-Arkonsuo, IiviMenet et Manu2024 / lk. 44-45 : fot https://www.ester.ee/record=b1242496*est

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book article

Millennials' brand attachment and ecological systems theory [Online resource]Riivits-Arkonsuo, Iivi; Leppiman, AnuProceedings of 15th International Marketing Trends Conference : January 21st-23rd 2016, Venice2016 / p. 1-12 : ill http://www.marketing-trends-congress.com/archives/2016/pages/PDF/RIIVITS-ARKONSUO_LEPPIMAN.pdf

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book article

Old-age digital exclusion as a policy challenge in Estonia and FinlandLeppiman, Anu; Riivits-Arkonsuo, Iivi; Pohjola, AnneliSocial Exclusion in Later Life: Interdisciplinary and Policy Perspectives2021 / p. 464−477 https://www.amazon.com/Social-Exclusion-Later-Life-Interdisciplinary/dp/3030514056 https://doi.org/10.1007/978-3-030-51406-8_32

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journal article EST / journal article ENG

Online content creators’ and viewers’ interdependent journeysHollebeek, Linda Desiree; Anselmsson, Johan; Adomaviciute-Sakalauske, Karina; Krumm, Kristo; Jansson, Johan; Wait, Marius; Ooi, Beewah; Riivits-Arkonsuo, Iivi; Lubbe, IsoldeServices marketing quarterly2024 / p. 296-318 https://doi.org/10.1080/15332969.2024.2364128 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

journal article EST / journal article ENG

Riivits-Arkonsuo, Iivi (author)

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author 4

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