Experience marketing in country branding : theoretical developments and an Estonian case study

author
statement of authorship
Siiri Same
journal volume number month
Vol. 6, No.1
year of publication
pages
p. 65-88 : ill
ISSN
1736-9126
notes
Bibliogr. p. 85-88
language
inglise
subject of location
keyword
cognition-affection-conation
authenticity
Same, S. Experience marketing in country branding : theoretical developments and an Estonian case study // Research in economics and business : Central and Eastern Europe (2014) Vol. 6, No.1, p. 65-88 : ill.