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Responsible stakeholder engagement marketing

author
Kumar, V.
Hollebeek, Linda Desiree
Sharma, Amalesh
Rajan, Bharath
Srivastava, Rajendra K.
statement of authorship
V. Kumar, Linda D. Hollebeek, Amalesh Sharma, Bharath Rajan, Rajendra K. Srivastava
source
publisher
journal volume number month
vol. 189
year of publication
pages
art. 115143
url
ISSN
0148-2963
1873-7978
Open Access
Open Access
scientific publication
teaduspublikatsioon
language
English
subject term
keyword
corporate social responsibility (CSR)
customer engagement marketing
marketing strategy
responsible marketing
responsible stakeholder engagement marketing (RSEM)
stakeholder theory
Kumar, V., Hollebeek, L. D., Sharma, A., Rajan, B., Srivastava, R. K. Responsible stakeholder engagement marketing // Journal of business research (2025) vol. 189, art. 115143. https://doi.org/10.1016/j.jbusres.2024.115143