Customer brand engagement as a driver of psychological benefits of post-purchase green consumption
author
statement of authorship
Daniel Rayne, Linda D. Hollebeek, Civilai Leckie, Lester Johnson
publisher
year of publication
pages
15 p
ISSN
0263-4503
1758-8049
Open Access
Open Access
scientific publication
teaduspublikatsioon
language
English
keyword
personal values
green brands
perceived effort worthiness
desired self-identity
perceived life-meaning rewards
classifier
TalTech department
Rayne, D., Hollebeek, L. D., Leckie, C., Johnson, L. Customer brand engagement as a driver of psychological benefits of post-purchase green consumption // Marketing Intelligence & Planning (2025), 15 p.