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experiential brands (keyword)
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book article
Experiential technology brands for generation Y
Riivits-Arkonsuo, Iivi
;
Leppiman, Anu
Proceedings of the International Marketing Trends Conference 2015 : Paris, 22-24 January, 2015
2015
/
p. 1-11 : ill
book article
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experiential brands
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experiential learning
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experiential marketing
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